July 21, 2018 7:50 am

IAB survey assigns a value to social media investments!

A recent study conducted by the Internet Advertising Bureau has shown that four out of five consumers are more likely to buy a brand after interacting with it in social media. Moreover, 83% of the respondents said that they would be more than happy to try a new brand after being exposed to it via a social media channel. The uplift […]

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