July 21, 2018 7:50 am

Review Forums: Consumers Controlling The Conversation


By Elizabeth Steinfeldt. Today, many consumers reach to the web to find out the pros and cons of a product or brand. Many consumers even share their feelings about products on review forums and across social media platforms. Why do they share? According to a study by Harris Poll, 46% of consumers feel they can […]

Conversation Control – Frost Media Solutions

By Chrissy Reese. Top sites such as Yelp, TripAdvisor and Angie’s List all fall under a continuously growing and shifting segment of “Review Forums.” ┬áThese Review Forums are extensive, and it is arguable that they have the greatest impact on consumer purchasing, over any far-reaching television campaign, or internet phenomenon. Consumers are moving back to […]

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