What is up with Twitter IPO? We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale. — Twitter (@twitter) September 12, 2013 The company announced on Thursday — in a tweet, of course — that it had filed paperwork with […]
A recent study conducted by the Internet Advertising Bureau has shown that four out of five consumers are more likely to buy a brand after interacting with it in social media. Moreover, 83% of the respondents said that they would be more than happy to try a new brand after being exposed to it via a social media channel. The uplift […]
By Chrissy Reese. Top sites such as Yelp, TripAdvisor and Angie’s List all fall under a continuously growing and shifting segment of “Review Forums.” These Review Forums are extensive, and it is arguable that they have the greatest impact on consumer purchasing, over any far-reaching television campaign, or internet phenomenon. Consumers are moving back to […]