July 3, 2016 2:49 am

Twitter IPO: Too little, Too late


What is up with Twitter IPO? We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale. — Twitter (@twitter) September 12, 2013   The company announced on Thursday — in a tweet, of course — that it had filed paperwork with […]

IAB survey assigns a value to social media investments!


A recent study conducted by the Internet Advertising Bureau has shown that four out of five consumers are more likely to buy a brand after interacting with it in social media. Moreover, 83% of the respondents said that they would be more than happy to try a new brand after being exposed to it via a social media channel. The uplift […]

Conversation Control - Frost Media Solutions


By Chrissy Reese. Top sites such as Yelp, TripAdvisor and Angie’s List all fall under a continuously growing and shifting segment of “Review Forums.”  These Review Forums are extensive, and it is arguable that they have the greatest impact on consumer purchasing, over any far-reaching television campaign, or internet phenomenon. Consumers are moving back to […]

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